For pharma professionals looking to start or expand a PCD (Propaganda Cum Distribution) franchise, the depth and reliability of a division’s product basket often decides how sustainable the business will be. Lanark, one of Zee Laboratories’ multi-specialty PCD divisions, has built its reputation on exactly that — a wide, well-rounded formulation range that lets a single franchise partner serve almost every prescription need in general practice.
Zee Laboratories itself operates as a WHO-GMP certified pharmaceutical company, and Lanark draws on that same manufacturing backbone while running as an independent, franchise-friendly brand.
A Product Basket Built for General Practice
What sets Lanark apart is breadth. The division’s catalogue spans more than a dozen categories, giving franchise partners the flexibility to serve doctors across multiple specialties without needing separate tie-ups:
| Category | Examples |
| Tablets | Pain & inflammation, antibiotics, cardiac, GI, calcium & bone health |
| Capsules | PPIs, antifungals, nutraceuticals, probiotics |
| Soft Gelatin Capsules | Multivitamins, CoQ10, progesterone, omega-3 formulations |
| Dry Syrups & Oral Powders | Pediatric antibiotics, ORS, protein & mineral granules |
| Liquids (Oral) | Cough & cold syrups, iron & vitamin tonics, antacids |
| Topical Preparations | Antifungal creams, pain-relief gels, medicated lotions |
| Injections | Antibiotics, PPIs, analgesics, hormonal & antimalarial injections |
| Eye/Ear/Nasal Drops, Soaps & Malts | Ofloxacin drops, medicated soaps, vitamin malt |
This range means a Lanark franchise partner isn’t limited to a single therapy area — general physicians, orthopedists, pediatricians, gynecologists, and dermatologists can all be covered from one product list, which simplifies both procurement and doctor visits for field teams.
Why This Matters for a Franchise Partner
- Fewer supplier relationships: One division covering tablets, syrups, injections, and topicals reduces the logistics of dealing with multiple companies.
- Doctor stickiness: A broader basket makes it easier to become a preferred supplier for a clinic, rather than one of many.
- New launches: Categories like “New Arrivals” and “Forthcoming Products” show the division is actively adding molecules — combinations such as Bilastine with Montelukast, or newer injectable antibiotics — keeping the portfolio current with prescribing trends.
- Backed by manufacturing quality: Being part of Zee Laboratories’ WHO-GMP certified operations gives franchise partners a quality assurance story to lead with when approaching doctors and chemists.
Getting Started with a Lanark Franchise
Zee Laboratories runs its franchise process through a “Book Your Area” system, allowing interested distributors and pharma professionals to secure territory rights for the Lanark brand before someone else does. Given how PCD territories work — typically exclusive by area — early inquiry matters more than most new entrants realize.
Thinking about a PCD franchise? Lanark’s combination of a broad product range and WHO-GMP backed manufacturing makes it a reasonable option to evaluate alongside other divisions, especially if you want one partner that can supply across tablets, syrups, injectables, and topicals rather than juggling several.
